Digital Switch
As PeerNova's official podcast, Digital Switch is a podcast about digital transformation and data quality with hosts Navid Jafari and Sonia Chopra.
Follow us on twitter @peernovainc.
Digital Switch
Episode 47: What is Fit-for-purpose CRM Data and Why is it Critical for Your Org
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Navid Jafari, Sonia Chopra, PeerNova
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Season 1
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Episode 47
In this week's episode, Sonia sits down with returning guest, Mehmet Orun (Sr. VP of Product at PeerNova), to discuss the meaning of fit-for-purpose data and why it is so critical for an organization. He shares how Cuneiform for CRM helps CRM stakeholders achieve fit-for-purpose data.
Mehmet answers the following questions:
- What does fit-for-purpose data mean? What are some examples?
- How does fit-for-purpose apply today in business?
- Why is it critical for Salesforce customers?
- What are some things Salesforce customers can do to determine if their CRM data is fit-for-purpose?
- What is Cuneiform for CRM and how is it different from other applications?
- How can customers get started?